THE DECPRITION BRIEF insightcreative
Influencer marketing is when public relations practitioners approach social media influencers to promote their brand on social media platforms like TikTok and Instagram (Mc Kinnensy, 2023). Influencer marketing helps the organisation to engage with the target audience. What is influencer marketing? | McKinsey
THE OPPORTUNITIES OF INFLUENCER MARKETING IN PUBLIC RELATION.
Influencer marketing enables public relations practitioners to build a positive reputation for the organisation by selecting influencers with good reputations. Influencer marketing is like endorsement to customers as it helps the customers to believe in the brand (Grin,2023). Therefore, it generates sales for the organization. Influencers can create content that resonates with the target audiences. why influencer
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An
example of influencer marketing is Natasha Thahane promoting Garnier products
on social media platforms. A public relation practitioner used Natasha Thahane's
skin care routines videos as an endorsement that they can trust the effectiveness
of Garnier skin products. The Garnier public relation practitioner approached good
influencer marketing because Natasha Thahane's reputation is known for beauty
care, henceforth it enhanced the visibility of their product on a large scale
(Jadezweni,2020).
This Instagram and TikTok analytic report of Natasha Thahane shows the growth of her followers for Garnier skin products pages. Therefore, influencer marketing in public relation shows that is effective for organisations in improving two-way communication with the target audience. Instagram followers
CHALLENGES OF INFLUENCER MARKETING IN PUBLIC RELATION.
The challenge of influencer marketing in public relations is that public relations practitioners must find influencers that align with the brand of the organisation. the content creator must be able to connect with the target audience and the content must be relevant. Other influencers have bad reputations on social media platforms which can lead to customers distrusting the brand of the organisation (Ahuja and Loura,2021). As a public relations practitioner, it is crucial to keep up with social media trends and be alert about everything happening in the media industry. To adapt to the latest trends and change public relation strategies. influencer marketing
An example of bad influencer marketing is Kanye West in public relations. Adidas public relation practitioner has selected influencer marketing that has a bad reputation (Effiong, 2023). the scandalous affected the brand image as the audience stopped purchasing the brand. public relation practitioners choose influencer marketing that has perspective that differs from the mission of the brand. Henceforth, it is important to select an influencer that doesn’t have a scandalous reputation that can hurt the brand. kanyewest
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Influencer marketing is a powerful tool for brands to reach new audiences and connect with potential customers.By partnering with the right influencers, brands can tap into new markets and build trust with their target audiences. Nice educational blog 👌
ReplyDeleteThe examples that you used helped me to understand the influence of marketing in public relations 👏👏👏
ReplyDeleteI literally got a better understanding of how influencer marketing affects PR.Nice
ReplyDeleteThe way you stated your facts and examples made me to have a clear understanding about the Influencer marketing
ReplyDeleteOkay this blog was so informative, the way you made use of examples made it more easier for me to get the whole point. I really had no idea how marketing had an impact on PR.
ReplyDeleteLet's give Hope her flowers. I now understand influencer marketing and how it works.
ReplyDeleteGreat blog, it was easily understandable and I like the way it engages you as a reader and it's very informative.
ReplyDelete