Description
Brief
Digital transformation is a changing technology for effectively and efficiently. Digital transformation focuses on improving digital communication data analytics, and content creation,2023)
Opportunities
of digital transformation in public relation
Digital transformation allows public relations practitioners to enhance their communication by using social media. public relations practitioners can get access to vulnerable information to gain insight into issues that can affect their campaign and ensure that they make informed decisions (Hossain, 2023). Digital transformation enables public relations practitioners to engage with the target audience by creating conversations to get insight into their preferences. Further, it helps public relations practitioners to utilize blog posts and videos to disseminate content. digital transformation
An example of a company that uses digital transformation is Starbucks. Starbucks used digital transformation to communicate with customers on social media to understand their preferences. And create content that resonates with the customers for brand awareness. As a result, Starbucks made sales from digital transformation in marketing (Ramu,2023).
The challenges
of digital transformation in public relation
The effect
of digital transformation in public relations is there is an abundance of
information on social media that is trending henceforth it hinders public
relations practitioners from reaching their target audience. Additionally, artificial
intelligence is known for generating information faster and if public relation
practitioner uses artificial intelligence can lead to an increase in misinformation
(Nasution and Pribadi,2021). furthermore, cyberhackers can hack public relations
practitioners online and get sensitive information that can harm the organization's
image. disadvantages of digital transformation
Recommendations
Public relations practitioners must not social bots because they are unethical in the public relations industry. additionally, public relations practitioners must improve their analytic thinking and strategic thinking to hinder using bots (Mehmood,2023). and learn the new developments in digital communication to monitor social engagement and find the correct content formats. Further public relations practitioners must have an initiative-taking approach to maintaining the reputation of the brand during crisis management. Therefore, public relations practitioners and improve their data privacy and security.
Oh thank you so much for highlighting our biggest problem that we're currently facing as aspiring PR specialist or practitioners, AI. it feels like it's taking over, but I believe that PR does need a lot of human touch so AI won't win this time.
ReplyDeletethat is true
DeleteInstead of using artificial intelligence to get information as a Public Relations specialist, what can you use instead to find relevant information?
ReplyDeletethey must improve their analytical thinking skills and find reliable source
DeleteThank you for highlighting opportunities fir digital transformation, it makes more sense now
ReplyDeleteAs a public relations practioner, I am thrilled to see people with an enthusiasm for it as it is sometimes an overlooked industry.
ReplyDeleteThis blog is definitely enlightening to me especially as a determined and upcoming PR.
ReplyDeleteIt is helpful for public relations practitioners ✅
Delete