Description Brief Digital transformation is a changing technology for effectively and efficiently. Digital transformation focuses on improving digital communication data analytics, and content creation ,2023) PR in digital transformation Opportunities of digital transformation in public relation Digital transformation allows public relations practitioners to enhance their communication by using social media. public relations practitioners can get access to vulnerable information to gain insight into issues that can affect their campaign and ensure that they make informed decisions (Hossain, 2023). Digital transformation enables public relations practitioners to engage with the target audience by creating conversations to get insight into their preferences. Further, it helps public relations practitioners to utilize blog posts and videos to disseminate content. digital transformation An example of a company that uses digital transformation is Sta...
THE DECPRITION BRIEF insightcreative Influencer marketing is when public relations practitioners approach social media influencers to promote their brand on social media platforms like TikTok and Instagram (Mc Kinnensy, 2023). Influencer marketing helps the organisation to engage with the target audience. What is influencer marketing? | McKinsey youtube THE OPPORTUNITIES OF INFLUENCER MARKETING IN PUBLIC RELATION. Influencer marketing enables public relations practitioners to build a positive reputation for the organisation by selecting influencers with good reputations. Influencer marketing is like endorsement to customers as it helps the customers to believe in the brand (Grin,2023). Therefore, it generates sales for the organization. Influencers can create content that resonates with the target audiences. why influencer natasha-thahane An example of influencer marketing is Natasha Thahane promo...